Why Not IWellbeing

A Wings of Hope activation

Wings of Hope × Coffee 4 Craig

People sitting together over a shared meal during the Coffee 4 Craig activation
Sharing food and time together · Coffee 4 Craig activation

An afternoon of practical support and human connection, brought together by Why Not I and Coffee 4 Craig for people experiencing homelessness.

Read the story

The reason for the activation

Support that starts with the setting and the need.

Coffee 4 Craig already works with people experiencing homelessness. The activation was developed in partnership, bringing donated resources and people’s time into that existing community setting.

Why Not I’s role was to help bring together support for the day—not to replace the ongoing work around homelessness. Alongside individual donations, support came from Jerk Junction, boohooMAN, Yorkshire Dragons, Jefe’s Barbershop, Sisters & Seekers, Creo Studios, Brother & Kin, ACAP and Macclesfield Performance. People on the ground shared food, practical care and conversation.

The activation film

The day, in people and moments.

The original film documents the activity as it happened.

Coffee 4 Craig Wings of Hope activation film. The film is hosted by this replacement website.

What happened

Practical help, shared side by side.

Donations from brands and individuals helped provide food, clothing, haircuts and mental health support during the activation.

Kofi and the Why Not I team participated alongside Coffee 4 Craig, volunteers and contributors. Shared meals and conversations were part of the day’s human connection; the record does not claim to speak for how every attendee experienced it.

Food

Meals and food provided during the activation.

Clothing

Donated clothing made available to people attending.

Haircuts

Practical personal-care support offered on the day.

Conversation

Time for connection and mental health support.

What we can evidence

A record of what the day delivered.

Over 100

people served at the Coffee 4 Craig activation

Why Not I team members preparing boxes of donated resources
Preparing donated resources for the activation.
A person holding up donated clothing inside the Coffee 4 Craig setting
Clothing was among the practical items provided.
Coffee 4 Craig and Why Not I contributors standing together during the activation
Coffee 4 Craig and Why Not I contributors on the day.

People who made it possible

Partnership, donations and people showing up.

The activation was developed by Why Not I in partnership with Coffee 4 Craig.

Jerk Junction, boohooMAN, Yorkshire Dragons, Jefe’s Barbershop, Sisters & Seekers, Creo Studios, Brother & Kin, ACAP and Macclesfield Performance supported the day alongside individual donors, volunteers and contributors.

A hot meal being served to someone at the serving hatch during the Coffee 4 Craig activation
A hot meal served during the Coffee 4 Craig activation.

What came from it

What mattered was delivered on the day.

People received practical items and services, and had an opportunity to share food, conversation and time together.

That is the grounded record of this activation. It does not suggest that one afternoon resolved homelessness or proves a lasting improvement in mental health.

Volunteers sorting donated clothing into boxes during the Coffee 4 Craig activation
Donated clothing sorted during the Coffee 4 Craig activation.

Continue

Explore the work, or start a conversation.