Why Not IWellbeing

The Work

Belief is only the beginning.

Participants standing together on an indoor basketball court after a Why Not I Workout
Why Not I Workout 2025

Why Not I puts inspiration, aspiration and mental health conversations into practice through engagements, activity-led experiences and community activations. Each takes a different form. All begin by meeting people where they are.

Explore the work

Three strands

Different ways to turn belief into action.

The strands are connected by one idea, but they are not interchangeable. Some begin with a conversation. Some begin with movement. Others begin with a practical need.

01

Engagements

Talks, workshops, events and community activations in education, sport, public services and community settings.

Explore Engagements
02

Why Not I Workouts

Activity-led experiences that connect people’s interests with reflection, mental health conversations and aspiration.

Explore Why Not I Workouts
03

Wings of Hope

Practical giving-back activations developed with organisations around a particular need.

Explore Wings of Hope

Engagements

Meet people in the room—and in the moment.

Engagements include talks, workshops, events and community activations. The form changes with the setting and the people taking part.

Some are speaking engagements delivered by Kofi. Others bring conversation into sport, education, public services or a neighbourhood space.

Kofi Josephs shooting towards the hoop on the colourful Summerfield Park basketball court

Summerfield Park basketball court

A community activation in a familiar Birmingham public space.

Kofi Josephs speaking on a panel in front of an audience at a UCFB event

UCFB x Manchester United

A live engagement in an education and sport setting.

Kofi Josephs speaking to an audience during a Wigan Council event

Wigan Council

A keynote during World Social Work Fortnight of Practice, focused on mental resilience and stress management.

More documented engagements

Huddersfield Town Conference
Basketball Wales
Lytham St Annes School
Westholme School
Doncaster Rovers FC
Wigan Youth Zone
Houses of Parliament

Why Not I Workouts

Movement creates another way into the conversation.

A Workout is not simply a training session. It uses an activity participants already care about—particularly sport—to make space for mental health conversations, self-awareness, reflection, learning and possibility.

A participant receiving a Why Not I booklet during the 2024 Workout

Why Not I Workout

2024

A documented basketball-focused mental-resilience day for junior England and Great Britain talent.

A participant completing a movement drill during the 2025 Why Not I Workout

Why Not I Workout

2025

A separate documented edition bringing physical challenge, breathing, reflection and conversation into the same day.

Explore Why Not I Workouts

Wings of Hope

Give back around a real need.

Wings of Hope brings people and organisations together around practical acts of care.

Each activation is shaped by its setting. The intention is to contribute something useful and human—not to suggest that one event solves an ongoing challenge.

People sharing food and conversation during the Coffee 4 Craig activation

Coffee 4 Craig

Donated food, clothing and haircuts were provided alongside mental health support.

A child receiving a teddy bear during the Manchester Royal Children's Hospital Christmas activation

Manchester Royal Children’s Hospital

A Christmas activation involving food, toys, clothes, hair and makeup, and uplifting conversations for children.

Explore Wings of Hope

How the work connects

A next step can take many forms.

Inspiration can make a possibility visible. Aspiration gives it personal direction. Implementation is the practical step—joining a conversation, taking part, asking for support or helping build an opportunity. Transformation describes what people may work towards, not an outcome any single event can promise.

InspirationAspirationImplementationTransformation

An invitation

What could we build together?

If you have an idea, a community, a space or a need that Why Not I could contribute to, start a conversation.