Why Not IWellbeing

Engagements / Athlete development

Basketball Wales

Supporting the person behind the athlete

Why Not I delivered a session within Basketball Wales’ national-team programmes, bringing mental health, resilience and personal development into the athlete-development environment.

Basketball Wales players seated together during the Why Not I session
Environment
Basketball Wales national-team programmes
Format
Athlete-development session
Focus
Mental health, resilience and identity
Kofi Josephs speaking with a Basketball Wales player in the sports hall

The engagement

Preparing athletes for more than competition

Physical preparation is only one part of an athlete’s development. Ambition can also bring expectation, uncertainty and questions about identity that continue away from the court.

The session created space to explore those realities honestly. It connected the mindset needed for sport with mental health, self-understanding and the practical work of developing as a person as well as a player.

Kofi’s perspective

From international athlete to international athletes

Kofi Josephs drew on his lived experience as an international basketball player and mental health advocate to speak about the less visible realities of pursuing high-level sport.

The conversation looked beyond performance alone: how pressure can shape thinking, how identity can become tied to results, and why personal development matters alongside athletic progress.

01

Pressure

Recognising the demands athletes can carry, including those that are not visible during training or competition.

02

Resilience

Understanding resilience as the ability to respond, adapt and seek support—not simply to absorb more pressure.

03

Identity

Making room for a person’s sense of self beyond results, selection and the role they hold in sport.

04

Aspiration

Connecting sporting ambition with the habits, self-awareness and wider development needed to keep moving forward.

Session photography

Inside the room

A visual record of conversation and connection within the basketball environment.

Kofi Josephs standing with Basketball Wales players in the sports hall
A Basketball Wales player listening during the session
Kofi Josephs in conversation with a Basketball Wales player

Athlete development

Talent needs more than physical preparation.

Athletes develop within a wider human context. Confidence, relationships, identity and mental health all sit alongside the technical and physical work.

Supporting that whole picture means creating room for honest conversation before pressure becomes the only story being told.

Seeing what is possible

Inspiration can widen the horizon

The achievements of Great Britain’s men’s and women’s EuroBasket teams formed part of the wider conversation about aspiration and what people can work towards. That reference was about possibility; it did not suggest those teams were present at this session.

From possibility to personal progress

Belief still needs somewhere to go

Why Not I connects inspiration with reflection and action, helping people consider the next step in their own development.

Discover the Why Not I approach

Supporting athletes through sport

Why Not I Workouts is a separate initiative that brings mental health learning into basketball-led experiences, combining activity with honest conversation, reflection and practical tools.

Explore Why Not I Workouts

Start a conversation

Bring the person into athlete development.

If you are shaping an athlete-development environment and want to create space for mental health, identity and life beyond performance, tell us what you are working towards.