Why Not I is a modern mental health and performance organisation built on lived experience, evidence-based tools, and real-world impact.

We work across elite sport, education, corporate environments, government, and community settings to help people strengthen resilience, identity, and wellbeing in a way that’s practical, relatable, and culturally relevant.

Our work includes high-impact talks, leadership and athlete development, organisational wellbeing support, and strategic partnerships with professional clubs, governing bodies, universities, public sector organisations, and global brands.

At our core is one belief:

Lived experience is a strength, and when people understand themselves, they thrive.